Resource hub

Welcome to Smartnumbers Resource Hub, filled with content created to help businesses like yours. Here you’ll find the latest insights, guides, and educational materials designed to help expand your knowledge and spend smarter.

Smartnumbers Consortium Event 2024

1 min read — Event

Consumer Duty is driving contact centre fraud prevention approach

4 min read — Blog

Smartnumbers Protect: Preventing fraud

1 min read — Data sheet

CCMA research overview: Balancing fighting fraud with customer experience

2 min read — Blog

Smartnumbers appoints Steve Arnold as Fraud Analytics Lead

1 min read — News

Smartnumbers appoints Tim Burton as Chief Customer Officer

1 min read — News

UK leading retail bank improves customer experience while fighting fraud with Smartnumbers

2 min read —

Caller Authentication

Streamline authentication to build trusting relationships

1 min read — Data sheet

How to save time and money in the contact centre with network authentication

2 min read — Blog

Caller Authentication

Network Authentication: building a team for success

3 min read — Blog

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
__hstc	5 months 27 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_182830_12	1 minute	Set by Google to distinguish users.
_gat_UA-182830-12	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjSession_1990635	30 minutes	No description
_hjSessionUser_1990635	1 year	No description
_hjShownFeedbackMessage	1 day	Hotjar sets this cookie when a user minimizes or completes Incoming Feedback so that the Incoming Feedback loads as soon as it is minimized if the user navigates to another page where it is set to show.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
hubspotutk	5 months 27 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

Cookie	Duration	Description
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Duration	Description
_OG_GDPR_COOKIE_	session	No description available.
AnalyticsSyncHistory	1 month	No description
li_gc	2 years	No description

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