For Immediate Release
Smartnumbers is pleased to announce the appointment of Tim Burton Chief Customer Officer, starting on the 1st December 2023. Tim joins to ensure our customers are successful in making their contact centres more secure and to lead our community of companies and government agencies in the wider fight against fraud.
Tim’s career has spanned various large financial institutions such as Barclaycard and Santander, and technology providers such as FICO and Callsign. He brings a wealth of experience in the evolution of fraud and the profound impact it has on its victims, so he is exceedingly well placed to take the lead in collaborating with Smartnumbers’ customers to fight back and protect their end customers.
Jamie Melling, CEO at Smartnumbers, says: “With our focus on contact centre security, and our community of financial services and public sector customers, Smartnumbers has a key role to play in the fight against fraud. We’re delighted that Tim, with his experience and passion, has joined us to ensure Smartnumbers leads the way in helping these organisations protect consumers.”
Tim Burton explains: “I have watched with fascination the role the contact centre channel plays in fraud – from how criminals harvest data to build a better picture on their victims, to the way a scammer influences call agents via cold and warm calling techniques. It’s clear to me that the voice channel needs to be brought in from the cold, no longer seen as a legacy channel but a channel where significant risk resides and one that requires as much protection in the fraud ecosystem as the digital ones. I can’t wait to get started at Smartnumbers.”
